The brand norda™ was born in the city of Montreal in Canada. The founders, who had trained and competed in long-distance running all their lives, felt that the selection of running shoes did not meet their requirements. Therefore, they developed a running shoe with the perfect balance of fit, cushioning, grip, weight, ventilation, and materials and named it 001. This quickly became a favorite among customers, and several running shoes with the same precision and balance have been created since then.