In the US in 1995, Line began its mission to change the view that skiing was "straight, tough, and uninspiring." Founder Jason Levinthal wanted to bring back the joy of skiing. From a garage in New York, he began to manufacture "Line Skiboards" which have since developed into one of today's most challenging park and free ride-range brands. Focusing on the joy of skiing, they today collaborate with top skiers from all over the world with both construction and design.