Our founder Wiktor Haglöf was born and raised in the harsh Nordic climate. A place with stunning outdoor environment, but weather conditions that sometimes made it hard to enjoy it. That is why he in 1914 made his first backpack: to make the outdoors a little more enjoyable for everyone. Today the company he founded is a leading brand in outdoor clothing, footwear and hardware designed to inspire people to get out there.
Being outdoors meant hard work in the forest or walking long distances over rough terrain to get to school. That’s why Wiktor Haglöf founded his company with the vision to facilitate, simplify and improve life for people who had to be outdoors, not necessarily because they love it, but because it’s part of life. We think that’s a great foundation for an outdoor company. Our company is built on a value-driven foundation; we are reliable, curious and proud. Reliability means you can trust your Haglöfs products to be durable and functional in every way. Thanks to our curiosity, we are constantly self-assessing to see if we can become even better, more innovative and more valuable to our customers. And pride, well, it's about the passion we have for what we do – making sure you look better, feel better, and perform better in Haglöfs gear. Put it all together, and our vision is pretty straightforward: to inspire people to just get out in nature.